Let's discover the 5 most popular drinks of summer 2025
As summer arrives and temperatures rise, so does the craving for freshness, lightness, and flavor. In this context, plant-based drinks take center stage, not only for those following a plant-based diet but also for anyone seeking more digestible, creative, and sustainable alternatives.
The market confirms it: according to a NielsenIQ survey conducted in the first quarter of 2025, sales of flavored or enriched plant-based beverages grew by 18% compared to the same period last year. Particularly popular are drinks made with oat, almond, and coconut bases, ideal for more elaborate preparations.
Iced Matcha Latte (Oat-Based)
Matcha green tea powder meets the creaminess of OraSì Barista Oat: an energizing drink, rich in antioxidants, and a favorite among those seeking a healthy yet trendy break. Demand rises +34% compared to last summer.
Tropical Smoothie (Coconut-Based)
Pineapple, mango, banana, and OraSì Barista Cononut: an exotic explosion of flavor. Perfect as a snack or post-workout refreshment, and the most photographed plant-based drink on Instagram, with 27% more engagement than in 2024.
Cold Brew Latte (Almond-Based)
Cold-brew coffee combined with the subtle flavor of OraSì Barista Almond: a modern classic that appeals to both coffee lovers and curious trend seekers. Sales are up 21% in 2025.
Golden Milk on Ice (with Banana milk)
Turmeric, ginger, cinnamon, and OraSì Barista Banana: the summer twist on golden milk is a spicy and digestive treat. Online searches of this drink have grown by 40% in May alone.
Vegan Protein Frappé (Soy-Based)
Designed for those seeking energy after a workout, this frappé with OraSì Barista Soy is boosted with plant-based protein, peanut butter, and cocoa. Also great for breakfast. Market trends say that this recipe will grow by +17% in the 18-35 age group.
Summer is the perfect season to experiment with new flavors, textures, and combinations.
Eager to try them all? Give these drinks a go with the 100% plant-based creativity of OraSì Barista!
